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In conjunction with The International Week of the Deaf, McDonald’s Finland collaborates with the well-known rapper Signmark to translate the restaurant chain’s iconic jingle into a sign language based song. Signmark and McDonald’s hope that the song will help to shed light on the prejudices people with hearing impairments face daily. Agency NORD DDB is behind the initiative.

McDonald’s latest campaign contributes to increased awareness about deafness with its first of a kind sign language jingle called Something bigger (I’m lovin’ it). The song is a part of McDonald’s Togetherness platform which aims to promote equality and inclusivity.

Read the rest at https://www.lbbonline.com/news/mcdonalds-collaborates-with-the-worlds-first-sign-language-rap-artist-to-promote-inclusivity-and-understanding.

 

Boxing helped Andrea Moore overcome a lot of obstacles in her life — and that’s why she loves the sweet science.

The 29-year-old fighter, who resides in Rossville, was born deaf and was bullied growing up.

She turned to boxing at the age of 14 as a way to channel her anger from constantly being picked on.

“I had anger problems and my parents saw me hold my own whenever I played rough with the boys so they heard about this gym and brought me there,” explained Moore. “It instantly lit up a soul I didn’t know I had. Letting it all out by hitting the bag.

Read the rest at https://www.silive.com/recsports/2022/09/deaf-island-boxer-competes-in-first-and-last-bout-ahead-of-operation-that-will-give-her-the-ability-to-hear.html.

Sharing that the performances that will have ASL interpreters at the National Folk Festival, August 26-28 in Salisbury.

More info at https://nationalfolkfestival.com.

Short ASL info at https://fb.watch/eVwtrH6WcC.

– Thanks to DDSC Barbara for the news.